Content Marketing and the conversion funnel

Description

Join Kirkwood Public LIbrary for “Content Marketing and the Conversion Funnel,” a comprehensive program designed to help you leverage content marketing effectively throughout the conversion funnel. This session covers:

• Content Marketing Basics: Learn how to create and share valuable content to attract and engage your target audience.
• Conversion Funnel Overview: Understand the stages to conversion and how they impact the customer journey.
• Content’s Role at Each Stage: Discover how different types of content influence decision-making at each stage, with examples and paid strategies.
• Case Studies: Explore how companies excel in integrating content marketing throughout their conversion funnels.