Create a Strong and Authentic Brand for Your Business presented by the SBDC

Date and Time

Wednesday Mar 8, 2023
1:00 PM - 2:00 PM CST

March 8, 2023 at 1PM

Location

Kirkwood Public Library
140 E Jefferson Ave
Kirkwood, MO 63122

Fees/Admission

FREE

Website

https://kirkwoodpubliclibrary.org/blog/event/create-a-strong-and-authentic-brand-for-your-business-presented-by-the-sbdc/?instance_id=37712

Contact Information

Mel Lambert
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Description

We’ll review GrowthWheel’s “Branding Opportunities” Framework.  This Framework shows 4 areas that form the brand of a business: The visual identity, the physical appearance, the tone of voice, and the company values. Within these 4 areas, the Framework shows some of the items that contribute to expressing a brand.

A key point of this Framework is that branding is many things. It is not just about how the company seems on the outside, i.e. how people look at the company logo or products. A brand is very much about the values and attitudes of the company as well. A believable brand is one that fits the values of the company.

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