We’ll review GrowthWheel’s “Branding Opportunities” Framework. This Framework shows 4 areas that form the brand of a business: The visual identity, the physical appearance, the tone of voice, and the company values. Within these 4 areas, the Framework shows some of the items that contribute to expressing a brand.
A key point of this Framework is that branding is many things. It is not just about how the company seems on the outside, i.e. how people look at the company logo or products. A brand is very much about the values and attitudes of the company as well. A believable brand is one that fits the values of the company.